Throughout his career Greg has always bridged the relationships between product management / engineering, marketing and sales.
- This has led to him leading projects such as a joint go to market plan between Symantec and Deloitte for IR. Taking the vast array of Symantec products & services at Symantec and turning them into four strategic offerings aligned to the Gartner maturity model.
- At FireEye building and running customer advisory programs both for their customers and their partners.
- At Palo Alto Networks leading the research and strategy on where and why data centres should be deployed post the launch of GDPR, as well as the go to market strategy on how the company would leverage GDPR as a market advantage. He later also led the program to review the regulatory requirements in EMEA to ensure the cloud offerings met the customers needs. In all of these projects he had to map the market size, the opportunity they could win against the investments required to deliver business growth.
As well as directly impacting pipeline and revenue in the companies he has worked for he also has sat as an advisory on IP board at Palo Alto Networks & been an industry mentor to startup companies through Cylon, a UK tech incubator.