Go to Market training and enablement

For vendors & partners

Helping your team better know and engage with your customers

Throughout his career Greg has played a key role in defining the executive level go to market positioning working closely with the marketing teams.

In many of his roles he has been the champion and executive sponsor in designing and implementing whiteboard solution selling both in terms of content and sales enablement role out. He’s helped educate sales forces and channel partners on what’s on the minds of CISOs, CIOs, CFOs and CEOs based on the knowledge gained throughout his career.

As the digital & cybersecurity world continues to grow in complexity he has rolled out training and enablement programs on emerging legislation such as GDPR & NIS directives through to simplifying the complex world of DevOps and helping enable sales team on who, and what conversations should occur to win business to enable better DevSecOPs.

Typical deliverables

Help train your staff on the buying personas they should be engaging with to sell successfully
Lead role playing education sessions with the differing C-level buying personas
Shadow sales teams either virtually or physically to help assess what is working and areas to improve sales cycles
Educate your staff on the markets they are trying to sell into, including aspects such as current threats, regulatory controls that may apply and key competitors in the specified market space
Help educate your staff to better understand the technologies and services they are trying to sell, so they can clearly enunciate these to their defined buying personas
Work with sales teams to clearly identify sales road blocks, and how these can be resolved, whether that be a technology change, regulatory compliance achieved or simply positioning the solution in a differing perspective
Help sales and marketing to turn cyber threats into commercial business problems required to help potential customers to quantify the need to invest in the desired products/services
Support marketing teams with the content generation required to help build pipeline in the defined markets
Support in thought leadership activities to help drive pipeline, be that speaking, hosting events on behalf of the company, or any other required thought leadership.

Go to Market training and enablement

For vendors & partners

Typical deliverables

This website uses cookies.